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Channel: Jeff McHugh, Author at Radio Ink
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It’s Your Ear More Than Your Eye

(By Jeff McHugh) “It’s your ear more than your eye,” said CBS 60 Minutes creator, the late Don Hewitt. Broadcasters sometimes overlook the importance of audio. In television, what audiences hear is...

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Mad Scientists Of Broadcasting

(By Jeff McHugh) Like standup comics testing material, successful broadcasters experiment as well. My friend, Randy Lane, once tested two total strangers on the air at midnight in Birmingham. They...

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Get In The Companionship Business

(By Jeff McHugh) Personalities will be even more crucial to the success of FM and podcasting in the future because of an increasing trend: social isolation.

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One Secret To Two Huge Improvements

(By Jeff McHugh) If you are a broadcaster, podcaster, or a director, your work likely involves generating ideas and advising others on their development. You can get better at both with one change in...

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Who Talks More Or Less On Your Show!

(By Jeff McHugh) (By Jeff McHugh)
 
On a multi-person broadcast or podcast, do all hosts get equal airtime? Who should talk more? Who should talk less? Whose mic should be turned off most of the time?
 


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No Performance Without Measurement

(By Jeff McHugh) Whether it is your career or your life, measure whatever you want to improve. To reach lofty goals set for your radio show or podcast, measure the steps leading you to success and you...

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Prepare To Be A Superstar

(By Jeff McHugh) In preparing for your show, you might gather content, brainstorm ideas, write, prep guests, and compile audio. Do you ever prepare your head, heart, and soul?

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A Typical Talent Today Is…

(By Jeff McHugh) If I ask you to imagine James Bond, you might visualize Daniel Craig. But when he was first cast, there was controversy. A “Blonde Bond?” Inconceivable! But once we saw the film, Craig...

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What Will You Be Remembered For?

(Jeff McHugh) In the streaming and podcast era, you cannot sustain a brand long-term promoting a music position or giveaways. Here are tactics for solidifying your station’s reputation for killer...

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How’d You Get Your Catchphrase?

(By Jeff McHugh) Radio shows sometimes have a greeting or salute to/from the audience; and the stories behind how they got started are sometimes as fun as the greetings themselves.

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When Big Stars Are Not So Big

(By Jeff McHugh) How much entertainment news are you airing? We are advising clients to consider pumping the brakes on that content. Showbiz gossip was once an “A” benchmark for most shows -- but...

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10 Tips That Will Make You A Stronger Host

(By Jeff McHugh) Inexperienced hosts sometimes have unstructured, relaxed, on-air conversations which are great for chatting with friends over happy hour but not so good for holding...

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The Bottom Line For On-Air Hosts

 (By Jeff McHugh) Last week in Atlanta, I was coaching a team on the importance of starting a show, speech, or presentation with an immediate knockout punch. A military veteran shared his version of...

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How A Dog Tells Stories

(Jeff McHugh) Sharing your personal stories makes you a more authentic media personality and creates a bond between you and the audience. Good personal storytelling requires mindful awareness and...

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5 Tips On Coaching A Struggling Performer

(By Jeff McHugh) Is fitness among your 2020 resolutions? Over the holidays I attended a group circuit training class where a coach led us through a series of exercises -- and I got a life lesson with...

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Why You Were Laid Off & What To Do

(By Jeff McHugh) Radio layoffs are in the news — again. If you were “restructured,” my heart feels for you. Ed Ryan at Radio Ink asked me to share some hopefully helpful insights from my experience as...

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The Day After Restructuring

(By Jeff McHugh) Spicy Thai noodles and cold Singha beer. Going for lunch was the first thing I did after my position was eliminated at Entercom in 2008. Spicy Thai food on a bad day is always a good...

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Why You Should Not Tease

(By Jeff McHugh) Most successful radio, podcast and television shows keep audiences tuned in longer by teasing what is coming next. However, we sometimes encounter arguments usually from management...

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10 Commandments of Coronavirus Coverage

(By Jeff McHugh) Live radio is often at its best in times of crisis. Coronavirus may have more far-reaching and long-lasting repercussions for everyone. Radio managers, podcasters and on-air talent...

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2020’s Seven Deadly Sins That Will Get You Fired

(By Jeff McHugh) As a lifelong fan and coach of media personalities, I am sad when talented people shoot their career in the foot. I wrote an article beginning with those words in 2017. Blending those...

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